The short answer: most small business websites should be built on WordPress, because it is easy to update and has a huge ecosystem. Add custom code when you need a feature WordPress cannot handle well on its own.
Why we start with WordPress
WordPress powers a large share of the web for good reasons. You own your site, you can edit your own pages, and almost any developer can support it in the future. For a typical service business, it handles pages, blogs, forms and SEO without trouble.
When custom code makes sense
- You need to connect your site to a CRM, booking tool or internal system.
- You have a unique process, like a quote calculator or a customer portal.
- Plugins would add bloat or security risk for a simple job.
- Performance matters and a lightweight custom feature is faster.
The best of both
You do not have to choose one or the other. We build on WordPress so your team can update content, and we write clean custom code for the parts that need it. That keeps your site flexible, fast and easy to own.
Not sure what you need?
Tell us what you want your website to do. Start a project and we will recommend the simplest approach that gets it done.